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Privacy Policy

Privacy Policy

Effective date: 29 May 2023

This Privacy Policy explains how BizCardSG (“we” or “us”) collects, uses, and discloses personal information when you interact with our website ( and other digital properties, including our mobile app and Developer Portal (collectively, our “Platform”). This policy applies to individuals and businesses who sign up as BizCardSG Users, Subscribers, or Developers, as well as visitors to our Platform, User Profiles, and individuals who participate in our surveys, marketing materials, or trade promotions.

  1. Information Collection: We collect personal information in the following ways:
    • a. Information you provide voluntarily: When you sign up as a BizCardSG User, Subscriber, or Developer, visit our Platform, User Profiles, or Developer Portal, respond to surveys, or participate in trade promotions, we may ask you to provide personal information voluntarily. This includes your name, email address, username, hashed password, vertical, billing information (for Paid Plan Users), and other details you choose to provide.
    • b. Information collected automatically: When you visit our Platform, use our services, or interact with User Profiles, we collect certain information automatically from your device. This includes your IP address, device type, unique device identification numbers, browser type, geographic location, usage data, and other technical information. We also use cookies and similar tracking technology to collect this information.
    • c. Information obtained from third-party sources: We may receive personal information about you from third-party sources, such as service providers running marketing campaigns or competitions, and partners who assist in providing our services. We only receive data from third parties that have your consent or are legally permitted or required to disclose your personal information.

  1. Use of Personal Information: We use personal information for the following purposes:
    • a.Providing and improving BizCardSG services: We use personal information to deliver our services, assess and improve their performance and functionality, and ensure their relevance to you.
    • b. Communication and customer support: We use personal information to notify you about changes to our services, deliver targeted content, provide customer support, and respond to requests, complaints, or intellectual property reports.
    • c. Analytics and research: We analyze personal information to understand user preferences, improve our Platform and services, conduct consumer research, and offer surveys and interactive features.
    • d. Billing and payment processing: We process personal information to facilitate payments for Paid Plan Users.
    • e. Marketing and promotions: With your consent, we may use personal information to send promotional materials, special offers, and information about goods, services, and events similar to those you have shown interest in.
    • f. Compliance and security: We use personal information to fulfill legal obligations, protect our rights and interests, detect and prevent fraud, and enforce our Community Standards and Terms & Conditions.
    • g. Advertising and recommendations: We may include user-generated content in our advertising and marketing campaigns and use personal information to inform our algorithms and deliver relevant recommendations.

  1. Legal Basis for Processing: We collect and use personal information based on the following legal grounds:
    • a. Consent: We rely on your consent to collect and use personal information in certain circumstances.
    • b. Contractual necessity: We process personal information to fulfill our contractual obligations with you, such as providing services to BizCardSG Users.
    • c. Legitimate interests: We may process personal information based on our legitimate interests, such as improving our services, ensuring security, and implementing content warnings and moderation.
    • d. Legal obligations: We may collect and use personal information to comply with legal requirements or protect vital interests.

  1. Disclosure of Personal Information: We may disclose personal information to the following categories of recipients:
    • a. Group companies and service providers: We share personal information with our group companies and third-party service providers who assist in delivering our services, managing our Platform, providing customer support, and conducting business operations.
    • b. Law enforcement and government agencies: We may disclose personal information to law enforcement bodies, government agencies, and regulatory authorities as required or permitted by law.
    • c. Legal proceedings and business transactions: We may disclose personal information in connection with legal proceedings, potential or actual litigation, and business transactions, including mergers, acquisitions, or sale of assets.
    • d. With your consent: We may share personal information with third parties if you have given your consent for such disclosure.
    • e. Payment processors: We may share personal information with payment processors to facilitate billing and payment processing for Paid Plan Users.

  1. Transfer of Personal Information: Personal information may be transferred to and processed in countries other than your own. We take measures to ensure that the personal information we transfer is protected in accordance with applicable data protection laws. When we transfer personal information internationally, we rely on appropriate safeguards, such as Standard Contractual Clauses or adequacy decisions, where applicable.
  2. Cookies and Tracking Technology: We use cookies and similar tracking technology to collect information about your use of our Platform, personalize your experience, and improve our services. For detailed information about our use of cookies and tracking technology, please refer to our Cookies Policy.
  3. Data Retention: We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal and regulatory requirements, resolve disputes, and enforce our agreements. The retention period may vary depending on the nature of the information and the context in which it was collected.
  4. Your Rights and Choices: You have certain rights and choices regarding the personal information we collect and process about you. These rights may include the right to access, rectify, or delete your personal information, object to or restrict certain processing activities, and withdraw your consent. To exercise your rights or make choices about your personal information, please contact us using the contact details provided in this Privacy Policy.
  5. Security Measures: We implement appropriate technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
  6. Updates to this Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our information practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our Platform or by other means, as required by applicable law.
  7. Contact Us: If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal information, please contact us at [email protected]

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